The Library
Writings, talks,
the Playbook.
A shelf for non-technical builders learning to think like PMs guiding an AI — strategic essays, adapted talks, and the frameworks that actually held up when I shipped 49 products.
Featured talk · start here
Vibe Coding in 9½ Stages
How a non-technical marketer actually approaches a new vibe-coded project — from antenna up to live URL. Adapted from the WebCongress USA 2026 keynote.
WebCongress USA · NYC · June 2026
The Playbook
6 Phases of Vibe Coding.
Six discrete jumps a Dream Viber makes on the way from "I have an idea" to "I run a network." Read them in order the first time, then dip in and out.
Phase 01
Landing Pages
Where every Dream Viber starts. A single URL that proves you can ship, capture intent, and edit at the speed of thought.
Phase 02
Corporate & Informational Sites
Multi-page sites for real businesses. Structure without stiffness, brand without bloat, and content that survives an SEO crawl.
Phase 03
Interactive Content Sites
When a page needs to react. Calculators, quizzes, generators, teardowns — content that changes based on what the visitor does.
Phase 04
Indie Power Tools
Tools you use every day for one specific job. Not products yet — instruments. The ones you ship to yourself first.
Phase 05
Subscription Products
The jump from tool to product. Auth, billing, recurring value, and the discipline of building something worth paying for every month.
Phase 06
Nerve Centers
The command bridge. Where you run every other property from one place — dashboards, admin panels, cron jobs, and the AI ops that hold the network together.
“The Playbook is the notebook I wish I’d had when I shipped the first one. Now it’s the one I open before I ship the next.”
— David Berkowitz
49 shipped. Counting.